The United Republic of Tanzania is scheduled to host the first East African Regional Tourism Expo (EARTE) 2021, in October, 2021. The tourism expo will be held in the northern tourist circuit of Arusha from October 9, to October 16, according to the statement from EAC headquarters. The theme for this inaugural EARTE 2021 is ‘Promoting Resilient Tourism for Inclusive Socio-Economic Development’.
In July, EAC ministers for wildlife and tourism approved the EAC Tourism Marketing Strategy for the 2021-2025 period. The strategy focuses on the establishment of the tourism exposition as a forum to bringing together state and non-state tourism actors to showcase the rich and diverse tourism attractions and investment opportunities in the region. East African Regional Tourism Expo (EARTE) 2021 is the outcome of that meeting and the first of its kind to be held in the region. It is aimed at promoting tourism attractions available within the countries that make up the East African Community, which are: Tanzania, Kenya, Uganda, Rwanda, Burundi and South Sudan.
Tanzania becomes the first country to host the EAC regional tourism expo. Subsequently, however, the EARTE will be held on a rotational basis among the EAC member states. During the EARTE 2021 in Tanzania, the first three days will be devoted to exhibition and the last four days to conduct familiarization trips and tours to major attraction sites on the Mainland and in Zanzibar.
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