The Tanzania "Royal Tour" 28th August - 8th September, 2021: Her Excellency President of Tanzania Sets On Extensive Tourism Rebranding

Her Excellency, President Samia Suluhu Hassan’s documentary that is set to promote Tanzania’s tourist attraction sites to a global audience could not have come at a better time.

In 2020, the year worse hit by COVID-19 pandemic the economy of Tanzania contracted by about 2.1 percent although fairing better than most, the leadership of  Her Excellency, Samia Suluhu Hassan decided that more needed to be done to revive various sectors. It is for this reason that she endorsed partaking in the "Royal Tour" a documentary that seeks to highlight Tanzania’s unique natural sceneries not only to promote tourism but also change the perception of some of Tanzania’s iconic landmarks. “The President will show visitors different tourism, investments, arts, and cultural attractions available in Tanzania,” reads part of the statement issued by the President’s Office of Tanzania. The Royal Tour program is intended to strengthen relationships, and to inspire tourism and travel cooperation between Tanzania, other nations, and organizations.

Her Excellency addressing participants and observers during the tour

The Royal Tour programs air across the United States in prime time on public television (PBS), and have multiple repeat broadcasts over four to ten years beyond the initial broadcast, reaching millions of Americans. The program is then distributed internationally airing across Europe, Latin America, Africa, Asia/Pacific and The Middle East. The content is also distributed via numerous digital platforms, ranging from Amazon Prime to YouTube. The Tanzania Royal Tour is expected to air on PBS early in 2022.